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Do You Want To Pass Salesforce Marketing-Cloud-Administrator Exam Successfully And Effectively

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q143-Q148):

NEW QUESTION # 143
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

  • A. Google and Facebook
  • B. Twitter
  • C. Facebook and Twitter
  • D. Facebook

Answer: D

Explanation:
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network's platform, where the lookalike audience can be created manually.


NEW QUESTION # 144
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

  • A. Lifetime Purchase Value
  • B. Ages in Household
  • C. Last Purchase Date
  • D. Proximity to Store
  • E. Conversion Rate

Answer: A,C,E

Explanation:
Explanation
Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount


NEW QUESTION # 145
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

  • A. Users receive Marketing Cloud password reset emails from help@email nto.com
  • B. Upon receiving an email, all tracked links start with click.email.nto.com
  • C. Cloudpages personalized URLs are served from cloud.email.nto.com
  • D. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

Answer: B,C


NEW QUESTION # 146
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

  • A. Engagement Split
  • B. Wait Until Date
  • C. Join
  • D. Einstein STO

Answer: A

Explanation:

Salesforce Sidekick
For Northern Trail Outfitters' scenario, where they need to send one of three different emails randomly to new subscribers within a journey, the most suitable activity to accomplish this with the fewest steps would be using:
B: Engagement Split
However, the correct answer for randomly distributing different email versions in a journey is not listed among the options provided under typical usage. Normally, the Engagement Split is used to branch the journey based on how subscribers interact with emails (e.g., opens or clicks).
The ideal solution for NTO's need to send one of several different emails at random would be the "Random Split" activity in Journey Builder, which is not listed in the options. Since the closest option provided that would allow for varying paths (though not randomly) is the Engagement Split, it could be considered, but it does not fulfill the requirement as described.
Therefore, based on the given options and the actual functionality needed:
* There seems to be a misunderstanding in the options provided. Normally, a "Random Split" would be used in this case.
If we must choose from the available options, none directly fulfill the requirement of randomly sending different email versions with the fewest activities possible.


NEW QUESTION # 147
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

  • A. Email Form Content Block
  • B. Reference Content Block
  • C. CloudPage forms Content Block
  • D. Dynamic Content Block

Answer: C


NEW QUESTION # 148
......

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